Three Search Engine Marketing Strategies to Implement for your Marketing Campaigns

Three Search Engine Marketing Strategies to Implement for your Marketing Campaigns

The main objective of search engine marketing (SEM) is to increase traffic to your website. You can do this via search engine optimization (SEO), local marketing, and paid advertising. A good combination of all three can do wonders for your website.

However, before you embark on your SEM campaign, it’s essential that you understand how search engines work. Search engines have numerous “spiders” or “bots” that crawl all over websites to assess their content. The spiders make copies of the content and store them in the search engine database. The bots also crawl over the links on your website, and record their content as well. This process happens very quickly, and explains why search engines can return millions of results in a matter of seconds.

SEO aims to make your website very visible to these spiders, and subsequently rank high in search engine results. To optimize your website, you can research on the keywords typed into search engines by web users first. To do this, think of the most likely used keywords related to your site. Type these keywords, and note the results on the first page. Though most search engines do not publicly disclose the algorithms they use, the first page results can give you a good idea of what web users normally search for.

A good way to narrow down the keywords to optimize your web content is to localize them. This is known as local marketing. For instance, if businesses based in Tampa, Florida want to look for online marketing companies, they may type “search engine marketing Tampa”. If you have a small business, it’s probably best to concentrate your marketing efforts to reach the customers within your immediate vicinity first.

On top of local keyword-optimized content, you can increase your chances of being found by your prospective customers through paid inclusion. Here, you pay search engines to give your website a higher chance of being found by users. By itself, paid inclusion is not a guarantee of a slot on the first page of search results; however, it can be potent when you combine it with SEO techniques. You can also use the services of Tampa search engine marketing companies to help you with this. Paid advertising also includes banner ads, pop-up ads, and pop-under ads.

SEO, local marketing, and paid advertising are three of the methods you can implement to increase your website traffic. Look for a Tampa search engine marketing company that can offer you these services, and more. To help you do this, read searchengineguide.com/marketing.html.